When Ruskovilla was founded in 1981, the world was a very different place than it is today. Even then, there was growing concern about the increasing strain on nature and the unsustainable production practices behind many products. The textile industry is one of the major polluters, and fast fashion plays a big role in that.
Even a small company can change the world
We’ve gone against the current from the very beginning. You could say we’re a rather unusual player in the textile industry — growth has never been our main goal. Instead, we’ve always wanted to make underwear as natural and responsibly produced as possible, because what we wear against our skin truly matters. That’s why we use only the highest-quality, certified organic natural fibres, produced with respect for animals, soil, and people.
Read more about our materials and the principles of organic production
Made from nature’s finest materials with Finnish craftsmanship
We create practical, timeless garments – pieces that have already become classics – for everyday life and bold adventures alike. We don’t overproduce, follow fast-paced fashion trends, or launch seasonal collections, and we never base our pricing on discounts. It’s deeply important to us that our products are made in Finland, and we personally know everyone who drafts the patterns, cuts, sews, and packs our clothes. We want you to feel confident knowing your garment has been made under good conditions, with respect for people and the environment.
Read more about our manufacturing
Why doesn’t Ruskovilla do sales or Black Friday campaigns?
For years, we have committed to avoiding overproduction, trend-driven styles, and seasonal pricing. Our products are timeless, and the prices remain fair throughout the year — reflecting the value of high-quality natural materials and Finnish craftsmanship.
Our promise to you
You can trust that once you make a purchase, we won’t sell the same product at a discount tomorrow. We want to protect naturalness and quality — from fibre to the final stitch. We hope that you can sense this in every product we make.
Let’s choose carefully and buy only what we truly need. Together, we can help preserve our precious planet for future generations. 💚🌍
