Finn Fashion Friday 2025
Finn Fashion Friday is a joint celebration weekend of Finnish fashion and textile brands. Organized for the sixth time, the event is more impressive than ever, when more than 40 companies join forces and encourage to choose responsibly. Be a Finn Fashion Fan!
We want to thank each and every one who participated in the campaign!
Finn Fashion Friday brought together 42 Finnish fashion and lifestyle brands – companies driven by entrepreneurs, local craftsmanship, and a shared mission: to offer a sustainable alternative to ultra-fast fashion.
Although the campaign is no longer active, you can choose responsibly at any time. In our online store, you’ll find timeless, natural clothing and accessories made in Artjärvi, Finland, with local craftsmanship from start to finish.
Read more about our manufacturing and the principles of organic production
Discover the materials we use
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What is Finn Fashion Friday?
Finn Fashion Friday is Finland’s own fashion movement and a counterstrike to Black Friday. It was held for the sixth time on 20–23 November. This year the campaign brought together a record-breaking 42 brands, whose collaboration created an unprecedented sense of collective strength. FFF encourages consumers to make responsible choices and support Finnish-made products at a time when ultra-fast fashion is flooding the market.
Read more & check all Forty Fabulous Finns at Finn Fashion Friday