Ruskovilla ♡ Re-Connecting Nature™

As the first company in the world, we have managed to add Re-Connecting Nature™ extract to clothing and accessories. The extract contains safe, diverse and beneficial microbes from natural environments such as forests. This is why we call the collection "Metsä", which the Finnish word for Forest.

Finnish innovation for underwear made in Finland

At the heart of what we do is working for the good of people and nature, because underwear that comes next to the skin plays a major role in human well-being. When we created the Metsä collection, we managed to add a new forest microbiome extract that supports immunity, developed by researchers from forest soil that supports immunity. This innovation takes the importance of underwear to a whole new level, and we are particularly happy and proud of this.

The benefits of the forest for your skin all year round, wherever you are

Our defence system develops most effectively in early childhood, but regular exposure to nature helps maintain healthy and normal functioning of the defence system into adulthood. Exposure to nature needs to be regular and sufficient to support health. Exposure to nature can be increased through activities such as gardening, berry picking, mushroom picking and hiking in the forest. 

However, our busy lives and intense urbanisation affect our opportunities for regular contact with nature. In winter, natural microbes are covered by snow and ice, so even if you are out in nature, you cannot be exposed to them. This is where you can increase your exposure to nature, for example by using products from our Forest range with Re-Connecting Nature™ extract, which contains nature's diverse microbes.

Read more about the importance of exposure to nature

Sleep in the embrace of the forest

We added the extract to underwear, as they come against bare skin, allowing for long-term and extensive exposure to nature's microbes, including in urban environments and when going into nature is not possible.

For best benefits, Metsä products should be used as often as possible and for long periods of time. Metsä products are also ideal for use at night, allowing you to get the benefits of nature on your skin while you sleep. 

Read more about Re-Connecting Nature™ extract
Metsä: aikuisten pitkähihainen aluspaita - Ruskovilla

Products for the whole family

Our Metsä collection includes clothing and accessories for babies, children and adults. They are made from organic, undyed silk wool that feels luxuriously smooth and wonderfully warm. Metsä products are made in our own factory in Artjärvi, Finland.

Together with Uute Scientific Oy, we conducted a study to determine how effectively the bacterial strains from the microbial extract could be transferred to silk wool fabric and how long they would remain in the garment. At the beginning of the study, a shirt from the Metsä collection contained hundreds of bacterial species found in nature. After three washes, more than half of the original bacterial count was retained, and even after six washes, the product still contained small amounts of dozens of bacterial species. Thus, with proper care, the benefits of the forest extract are well maintained in the fabric, and the product's lifespan continues like that of other silk wool garments even after the extract has diminished.

Silk wool freshens up with airing and needs washing only rarely. Small stains should be washed locally. For Metsä products, we recommend gentle gentle hand washing with Sonett Wool and Silk Detergent.

Read the study (in Finnish)
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